Elly Liv Consulting a seasoned professional specializing in marketing and consulting services, with a rich background in helping businesses develop, improve, and position their brands, products, and processes. Their mission is to convey the experience, vision, and values of their clients to their target audience in a strategic, committed, and long-term manner. Despite being an external collaborator, they emphasize functioning as an integral part of their clients' teams, fostering positive emotions and focusing on delivering quality results. They prioritize connecting with the client's brand over their own, viewing themselves as enablers of their clients' visions and goals. Their entrepreneurial spirit and desire for independence lead them to pursue this type of business, where they can utilize their skills effectively while managing their time autonomously. The visual identity centers around the concept of partnership, collaboration, and growth. It reflects the client's belief in the power of teamwork and their dedication to helping clients achieve their goals. The logo features three interconnected elements, symbolizing collaboration and synergy and teamwork. The fluid lines represent the dynamic exchange of ideas and the seamless integration of the client with their clients' teams. The use of warm, inviting colors evokes positivity, trust, and enthusiasm. Clean, modern typography is employed to convey professionalism and clarity. The font choice balances sophistication with approachability, reflecting the client's ability to communicate complex ideas in a clear and concise manner. The visual identity successfully captures the essence of the client's brand, effectively communicating their values, expertise, and commitment to collaboration. It resonates with potential clients, conveying a sense of professionalism, trust, and enthusiasm. The client is positioned as a valuable partner, dedicated to helping businesses thrive and succeed in an ever-evolving market landscape.